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Press

Welcome to the UPLIFT Media Pressroom, a resource for journalists and creators researching rural tourism in North Carolina. You will find media resources here, including story ideas, imagery, links to our ongoing work, and more. Our team loves working with journalists to share compelling and unique stories of our local community partners. We welcome you to join us in discovering the natural, recreational, cultural, agricultural, culinary, or built tourism in rural North Carolina.

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Support came from the American Rescue Plan Act (ARPA) and it was designed to address the impact from COVID-19 on the hospitality, tourism, and outdoor recreation industries. The UPLIFT program was funded under award 04-79-07689 from Economic Development Administration, U.S. Department of Commerce.

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