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Resources

Explore the webinars, workshops, toolkits, and educational resources developed through UPLIFT’s three-year initiative to support tourism, collaboration, and community development across participating communities. 

 

Scroll over and click on the icons below to learn more.

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A  video storytelling initiative producing 138 promotional videos, now available as long-term marketing assets for rural destinations.
Learn more.
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A regenerative tourism initiative engaging 37 sites, businesses, and destinations across the region.
Learn more! 
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A storytelling program that helped tourism partners develop visitor narratives and destination stories.
 Learn more.
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A marketing education series providing practical strategies, tools, and training for tourism partners.  Learn more.
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 Smithsonian Institution and the NC Association of Festivals & Events tackled priority topics for festival and event organizers. 
 Learn more.
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Themed FAM tours showcasing culture, heritage, and local experiences. Learn more.
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A cohort-based program providing tourism entrepreneurs & organizations with training, mentorship, and business development tools.
 Learn more.
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 A four-season podcast series featuring tourism leaders, experts, and community stories from across the region.
 Listen here.
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Over 100 participants mapped out their ideas and next steps for new tourism or recreation experience.
Learn more.
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Watch this series if you’d like to start an agritourism venture, grow your existing operations, or hear about innovative ideas.
Learn more.
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A sustainability initiative providing tourism businesses and destinations with training, tools, and ongoing access to BeSMART resources.
Learn more.
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A wildlife tourism webinar series exploring ethical experiences, conservation, and responsible visitor engagement.
Learn more.
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A partnership with Smithsonian Folklife Magazine that highlighted North Carolina's cultural tourism stories and leaders.
Learn more.
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72 themed itineraries that connect tourism experiences, businesses, and attractions across the regions.
 Learn more.
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View our collection of webinars
and explore all of our grants
and loans resources.
Learn more.
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Providing support, training, tools, and resources for destination leaders.
Learn more
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Listen to our podcast

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  • Spotify

Support for this program came from the American Rescue Plan Act (ARPA) to address the impact of COVID-19 on the hospitality, tourism, and outdoor recreation industries. The UPLIFT program was funded under award 04-79-07689 from Economic Development Administration, U.S. Department of Commerce.

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