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The Hello’s & Highlights program paired rural tourism participants with local videographers to create short, high-quality storytelling videos. Participants developed storyboards, hosted on-site shoots, and collaborated through an editing and revision process. A total of 138 videos were produced, with hundreds of hours of raw footage. These assets were shared with both participants and destination leaders to support long-term use, promotion, & collaboration.

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The Hello’s & Highlights video collection featured stories, destinations, and experiences captured throughout participating communities. Visit the UPLIFT YouTube channel to explore the full library of videos produced through the program.

  • YouTube
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Support for this program came from the American Rescue Plan Act (ARPA) to address the impact of COVID-19 on the hospitality, tourism, and outdoor recreation industries. The UPLIFT program was funded under award 04-79-07689 from Economic Development Administration, U.S. Department of Commerce.

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