The UPLIFT Acronym
The UPLIFT program has six building blocks that together are the foundation for comprehensive and successful tourism in a region. Each building block includes practical solutions that help address a specific tourism need. Every location has different needs, and the community within a region guides where UPLIFT can provide the greatest value to support their tourism needs.
The UPLIFT building blocks include Understanding (tourism knowledge and context), Planning (participatory planning to know what a community wants to achieve with tourism and how to get there), Link (build local networks as well as connect tourism experiences and their stories), Innovate (enhance the tourism experiences offered), Finance (connecting with and accessing resources) and Tell (tell the story of the region to attract visitors)