Tourism Incubator
& Accelerator
The Incubator was a multi-session professional development program designed to help rural North Carolina tourism professionals and entrepreneurs strengthen and grow their offerings. Through expert-led workshops, peer collaboration, and one-on-one mentorship, participants built skills in marketing, funding, partnerships, and operations. Over the span of two years and across two cohorts, participants developed actionable plans and gained tools to launch or expand tourism initiatives.
Participants learned about the following topics:
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Intro to Strategic Management
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Marketing & Sales
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Partnerships & Collaboration
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Building Your Tourism Product
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Itinerary Building
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Financial Management
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Funding Resources
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Risk Management
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Tourism Planning
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Pitching, Next-Steps, & Closing
Additional Resources
Explore this four-part sustainability series with Cynthia Ellis for additional insights, practical strategies, and real-world examples to support your sustainability journey.
