
Tourism Incubator
& Accelerator
Session
1
Introduction & Your Tourism Identity
3/11/2025
​Kick off the Incubator program by connecting with your cohort peers and hearing from a past participant. Explore your tourism identity, vision, and the entrepreneurial mindset while discovering additional resources to support your tourism journey.
Session
2
Intro to Strategic Management
3/18/2025
​Learn the fundamentals of strategic management, including mission setting, strategic objectives, workflow, SWOT analysis, and customer discovery. Start crafting a strategic plan tailored to your organization or tourism experience.
Session
3
Marketing & Sales
3/25/2025
Dive into marketing essentials like customer profiling, targeted marketing, and branding. Develop a personalized mini-marketing plan to showcase your unique offerings and connect with visitor markets.
Session
4
Linking People - Partnerships & Collaboration
4/1/2025
​Kick off the Incubator program by connecting with your cohort peers and hearing from a past participant. Explore your tourism identity, vision, and the entrepreneurial mindset while discovering additional resources to support your tourism journey.
Session
5
Financial Management
4/15/2025
Get a practical overview of financial management, including budgeting, pricing, and managing your finances. Receive resources, templates, and worksheets to streamline your processes and make your life easier.
Session
6
Funding Resources
4/22/2025
Explore funding opportunities, from grants and loans to sponsorships and bootstrapping tips. Work on tailored funding strategies to help secure resources for your business or project.
Session
7
Risk Management
4/29/2025
Learn the essentials of risk management for tourism & recreation in rural settings, including insurance, waivers, and mitigation strategies. Create a customized risk management plan to safeguard what you are offering to visitors and enable long-term success.
Session
8
Tourism Planning
5/6/2025
Integrate insights from the program into your own mini-tourism plan. Assess visitor and market readiness, refine your tourism elevator pitch, and outline actionable next steps.
Session
9
Closing & Next-Steps
5/13/2025
Celebrate your progress and review all you’ve learned. Plan personalized next steps, explore opportunities for 1:1 mentoring with the UPLIFT team, and learn about ongoing follow-up benefits to keep your momentum going.