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Tourism Incubator
& Accelerator

Session
1

Introduction & Your Tourism Identity

3/11/2025

​Kick off the Incubator program by connecting with your cohort peers and hearing from a past participant. Explore your tourism identity, vision, and the entrepreneurial mindset while discovering additional resources to support your tourism journey.

Session
2

Intro to Strategic Management

3/18/2025

​Learn the fundamentals of strategic management, including mission setting, strategic objectives, workflow, SWOT analysis, and customer discovery. Start crafting a strategic plan tailored to your organization or tourism experience.

Session
3

Marketing & Sales

3/25/2025

Dive into marketing essentials like customer profiling, targeted marketing, and branding. Develop a personalized mini-marketing plan to showcase your unique offerings and connect with visitor markets.

Session
4

Linking People - Partnerships & Collaboration

4/1/2025

​Kick off the Incubator program by connecting with your cohort peers and hearing from a past participant. Explore your tourism identity, vision, and the entrepreneurial mindset while discovering additional resources to support your tourism journey.

Session
5

Financial Management

4/15/2025

Get a practical overview of financial management, including budgeting, pricing, and managing your finances. Receive resources, templates, and worksheets to streamline your processes and make your life easier.

Session
6

Funding Resources

4/22/2025

Explore funding opportunities, from grants and loans to sponsorships and bootstrapping tips. Work on tailored funding strategies to help secure resources for your business or project.

Session
7

 Risk Management

4/29/2025

Learn the essentials of risk management for tourism & recreation in rural settings, including insurance, waivers, and mitigation strategies. Create a customized risk management plan to safeguard what you are offering to visitors and enable long-term success.

Session
8

Tourism Planning

5/6/2025

Integrate insights from the program into your own mini-tourism plan. Assess visitor and market readiness, refine your tourism elevator pitch, and outline actionable next steps.

Session
9

Closing & Next-Steps

5/13/2025

Celebrate your progress and review all you’ve learned. Plan personalized next steps, explore opportunities for 1:1 mentoring with the UPLIFT team, and learn about ongoing follow-up benefits to keep your momentum going.

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Support comes from the American Rescue Plan Act (ARPA) and is designed to address the impact from COVID-19 on the hospitality, tourism, and outdoor recreation industries. The UPLIFT program is funded under award 04-79-07689 from Economic Development Administration, U.S. Department of Commerce.

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