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This program invited cultural tourism leaders across North Carolina to share their stories through Smithsonian Folklife Magazine. Selected participants collaborated with professional writers to highlight their work preserving heritage, uplifting communities, and creating meaningful visitor experiences. Seven articles were published, showcasing diverse communities and contributing to a national conversation on cultural tourism and living traditions.

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Support for this program came from the American Rescue Plan Act (ARPA) to address the impact of COVID-19 on the hospitality, tourism, and outdoor recreation industries. The UPLIFT program was funded under award 04-79-07689 from Economic Development Administration, U.S. Department of Commerce.

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