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Welcome to your go-to resource for all things marketing-related in rural tourism! Explore diverse topics including how to promote your culinary offerings, experiential adventures, family-friendly tourism, and seasonal experiences to attract more visitors to your destination. Whether you're refining your social media strategy or crafting compelling press releases, these practical guides will help you take your marketing efforts to new heights. And, if you don't see something, just let us know pr@uplifttourism.com.

Upcoming Marketing Programming

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This curated collection of marketing- and branding-related videos is designed to empower you with the tools and strategies needed to your master marketing efforts. From hands-on Canva training and website-building tips to expert advice on engaging new audiences and strengthening your brand identity, this page has it all!

Marketing Mastery Series
Marketing Mondays Mastery: Media Ready 101: A Guide to Hosting Travel Press
23:23
Marketing Mastery: Visit NC Tourism Recap/ Takeaways
20:44
Marketing Mastery: Travel Trends in 2025
23:47
Marketing Mastery: Spring into Action - Marketing Rural NC's Springtime Events
21:01
Marketing Mastery: Utilizing Last Minute Romantic Getaway Planning to Boost February Business Goals
20:59
Marketing Mastery: Re-Intro + Winter Tourism - How to Keep Your Marketing Hot in February & March
24:38
Marketing Mastery: Writing with Impact
23:04
Marketing Mastery: Content Creation Made Easy - Top 10 Canva Tips for Tourism Marketing
18:21
Branding & Marketing Strategies
Marketing Mondays: Engaging New Segments - Strategies for Communicating with Broader Audiences
18:27
Mastering the Art of Developing and Implementing an Effective Marketing Strategy
01:47:24
Building a Powerful Brand - Strategies and Insights
01:35:19
Marketing Mondays: Building a Strong Brand Identity & Strategy
21:42
Niche Markets
Marketing Mondays: Destination Marketing - 2024 Travel Trends
24:25
Marketing Mondays: Highlighting Lakes & Waterways
22:11
Marketing Mondays: Marketing the Experience Series - Culinary Tourism
22:03
Marketing Mondays: Marketing the Experience Series - Special Events Tourism
27:33
Marketing Mondays: Leveraging Fall Foliage & Marketing Your Towns Autumn Scenery
19:35
Marketing Mondays: Paws and Explore- Crafting Dog-Friendly Adventures
26:54
Marketing Mondays: Marketing the Experience Series - Family-Friendly Tourism
24:26
Marketing Mondays: Promoting Fall Festivals and Activities Online
19:21
Social Media & Websites
Marketing Mondays: How to Ethically Utilize AI for Your Business
23:03
Marking Mondays - Showcasing Visitor Testimonials
22:34
Marketing Mondays: The Role of Video Marketing in Boosting Engagement
20:57
Marketing Mondays: Social Media Strategy & Planning
18:30
Marketing Mondays: Tips for Effective Tourism Websites
15:37
Other Marketing Insights
Marketing Mondays: Power of Positivity
20:00
Marketing Mondays: Benefits of Small Group or Private Tours
18:15
Marketing Mondays: The Power of Partnerships- Cross Promoting to Strengthen Community Ties
21:34
Marketing Mondays: Personalization in Planning & Travel
17:27
Marketing Mondays: Crafting Compelling Press Releases
23:14
Marketing Mondays: Enhancing Customer Experiences: from Online to In-Person
22:20
Marketing Mondays: Tips for Integrating Sustainability Practices into Your Tourism Business
25:13
Marketing Mondays: The Role of Earned Media & Collaborative Campaigns
22:19
Promotional Platforms
Create with Canva: Work Session Infographic
20:04
Canva Training: Canva Show-n-Tell Event Flyer
27:45
Canva Training- What Does This Button Do? A Canva Platform Overview
45:13
Website Building Training - WIX (Part 2)
46:28
Canva Training- Create With Canva Social Media Post
17:25
Website Building Training - WIX (Part 1)
46:11
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Support comes from the American Rescue Plan Act (ARPA) and is designed to address the impact from COVID-19 on the hospitality, tourism, and outdoor recreation industries. The UPLIFT program is funded under award 04-79-07689 from Economic Development Administration, U.S. Department of Commerce.

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