The core belief driving these tours is simple:
You can't sell or support what you don't know.
Familiarization (FAM) Tours provide specialized immersive tours for travel agents, media, and influencers, giving them greater knowledge and a personal connection of the area. It’s also important to engage local community stakeholders. Watch our video to see how UPLIFT can support you in hosting on a fam tour! ​​​
Benefits
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Inspire cross marketing
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Establish a sense of community
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Encourage Visiting Friends & Relatives (VFR) Market
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Encourage visitation from neighboring counties
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Inspire community pride
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Helps local sites and businesses connect their story to the story of the larger region ​
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​Serves as a trial run/practice for “real” familiarization tour
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Provides a safe space to receive real-time feedback
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Encourages cohesive sense of identity (translates to a cohesive image that the visitor sees)
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Boosts morale
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Allows the destination leadership organization to provide education to the site
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A replicable model (and guide) for future friendly/real Fams
Purpose
The purpose of this program is to provide guidance on how to organize and run a ‘friendly’ FAM tour for local stakeholders and friends in your community. Through the tour, participants will understand what is on offer in the area better and can support the efforts of those promoting the destination in attracting more visitors from the area and from outside.​
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