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Session
1
Introduction & Entrepreneurship Mindset
2/6/2024
The introductory session covers the entrepreneurial mindset, how to access additional tourism resources, and networking with fellow participants.
Session
2
Business/Organization Management
2/13/2024
This session looks at mental health in rural businesses/organizations, organizational structures, strategic management of your organization, and a customer profile & journey exercise.
Session | Date | Topic | Summary |
|---|---|---|---|
Session 1 | Tues. 2/6/2024 | Introduction & Entrepreneurship Mindset | The introductory session covers the entrepreneurial mindset, how to access additional tourism resources, and networking with fellow participants. |
Session 2 | Tues. 2/13/2024 | Business/Organization Management | This session looks at mental health in rural businesses/organizations, organizational structures, strategic management of your organization, and a customer profile & journey exercise. |
Session 3 | Tues. 2/20/2024 | Marketing & Sales | This session breaks down the differences between marketing and advertising, how to build a personalized marketing strategy, and a branding exercise where participants are able to establish or tweak their unique brand identity & their brand positioning. |
Session 4 | Tues. 2/27/2024 | Hiring Employees & Staff Management | This session covers the best practices for hiring & staffing in the tourism industry with a special focus on applications for rural tourism businesses and organizations. |
Session 5 | Tues. 3/5/2024 | Collaboration & Relationship Building | This session covers topics that will help build stronger and more collaborative partnerships such as cultural competencies, effective communication, inclusive language, and a personalized tourism partnership exercise. |
Session 6 | Tues. 3/12/2024 | Financial Management | This session looks at an overview of financial management with specific topics such as estimating costs, effective product pricing, and the best practices of bookkeeping. |
Session 7 | Tues. 3/19/2024 | Funding Resources | This session covers all-things-funding, with topics such as accessing funding resources, limitations with funding, identifying your personalized resource needs, advanced funding concepts, and pitching your concept to potential funders. |
Session 8 | Tues. 3/26/2024 | Risk Management, Waivers, & Insurance | This session offers a general overview of risk management for rural tourism businesses and organizations, featuring an exercise for participants to create their own personalized risk management & mitigation plans. |
Session 9 | Tues. 4/2/2024 | Closing | Our closing session will be a celebratory overview of all we have learned, next-steps, and plans for continuing education through one-on-one mentoring sessions. |
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